TAT introduces ‘Smile Land’ game on Facebook with game applications on popular platforms of iPhone, Android, iPad and Nokia.
Updated by : Admin
Who : Tourism Authority of Thailand (TAT)
What / Why :
Mr Surapol Swetseranee, governor of the Tourism Authority of Thailand (TAT),
presided over the introduction of Smile Land, an online game on social media, and said
that TAT has adopted digital marketing to help enhance the image and strength of Thai
tourism.
Digital media is new media to reach Internet and smart phone users, who are
educated and have high incomes. This media outlet can access social networking and help
widen a tourist base worldwide who are loyal to the Amazing Thailand brand. Moreover,
digital marketing can be evaluated its implementation and success, thus TAT will use this
media more.
“In 2010, we had successfully pursued online marketing especially on social
networking. TAT also got PATA Gold Award 2011 for its Amazing Thailand Social
Networking campaign for the marketing category for Primary Government Destination”
Mr Surapol said.
Presently, there are more than 200,000 tourists around the world being members of
fan pages of @Amazing on Facebook and following Go2Thailand and @ThailandFanClub
on Twitter. Besides, mobile marketing through the offering of Amazing Thailand mobile
application on popular platforms like iPhone, Blackberry, Andriod-based handsets, iPad
and Nokia. Since December last year till now, more than 200,000 mobile users have
already downloaded the application and over 20 million visits were made within five
months since the application was introduced, Mr Surapol added.
The Smile Land game will allow people around the world to play it on Facebook,
which has member users more than 700 million. It also has mini games on many devices
to attract a wider group of target tourists. The game’s scores and collectibles will be sent
to the main Smile Land game on Facebook of each player. The game has five mini games
including;
The first game, Tuk Tuk Racing, on www.tourismthailand.org, will find the best
Tuk Tuk driver. Game players will have to drive Tuk Tuk to the final place as fast as
possible and they will have to be very careful about things that will block their ways.
There are special helpers helping the players reach the final quicker.
The second game, Somtam Sukjai, for iPad users. The Thai cooking game will
allow iPad users to download the game application from the iPad store. Players will find
and select food ingredients to match those showed on each menu. Thai menus will be
gradually showed and players will select right food ingredients in the limited time. At the
present, tourists can now play the two mini games of Tuk Tuk Racing and Somtam Sukjai.
The other three mini games--- Muay Thai for iPhone users, Siam Tempo for
Andriod-based smart phones and Siam Fun Fair for Nokia smart phones, will be available
for game players in September this year.
TAT expects that the Smile Land game will become a hit among international
tourists and build good understanding and promote the Thai tourism industry among a
target group of no less than 1 billion tourists. The game will also help grow a database of
international tourists at least two times from 500,000 currently to 1 million tourists by the
end of this year. At the same time, the game will encourage a more frequent access to
social networking and mobile application by TAT.
The launching of Smile Land social networking game is considered as an important
strategy to move forward digital marketing by TAT to a another step. It is expected that
the game will build attractiveness for Thai tourism in a new way of virtual travelling
experience. Game players can create and dress up their Avatar themselves before finding
all collectibles to meet a mission of more than 200 tourist places in the game. Apart from
fun, players will have experiences and awareness toward the value of Thai tourism. The
game will attract 2 billion Internet users around the world and 300 million smart phone
users.
All of this effort is an important step of TAT in boosting its organization to be truly
digitalized to respond to the behavior and media trend of tourists during the change of
technology. It will enhance the reputation of Thai tourism and create new travelling
experience for tourists and this will eventually draw more tourists to visit Thailand in the
future.
For those who are interested in the game, please go to www.SmileLandGame.com,
www.facebook.com/SmileLandGame and Twitter @SmileLandGame.
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